# Submit SaaS to Directories: 30 Checked Routes and a Plan (2026) | GearPicked

> Where to submit a SaaS in 2026: software directories, review sites and launch boards checked on their own pages, with fees, badge rules and a 2-week plan.

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# How to Submit a SaaS to Directories: Checked Routes for 2026

By [Balwant Singh Rawat](https://gearpicked.com/author/balwant-singh-rawat/) · Published 9 November 2026 · Updated 9 November 2026· Research-based (not yet hands-on tested)

**Short answer:** To submit a SaaS to directories, start with three kinds of site: software catalogs where buyers compare tools (AlternativeTo, SaaSHub, SaaS Browser, Crozdesk), review marketplaces for B2B software with real customers (G2, Capterra, GoodFirms), and launch boards where makers vote each week (DevHunt for developer tools, TinyLaunch, LetsLaunch, ProductPerch). Use the free route where one exists, skip routes that demand a link back to the directory, record every submission, and expect free queues to take days to months.

**Quick answer:** submit a SaaS to three kinds of directory, in this order: **software catalogs** where people compare tools, **review marketplaces** if you already have customers, and **weekly launch boards** for launch-day visibility. Use free routes, skip any that require a link back to the directory, and track each submission until it is live.

All facts below come from each directory’s own submit, pricing or FAQ page, read on **9 November 2026 (IST)**. They are the operators’ own statements, not our measurements of traffic or link value. Fees and queues change, so check again before you submit. The full, filterable set of 100 routes is on our [checked directory list](https://gearpicked.com/directories/), with a [free CSV](https://gearpicked.com/directory-targets.csv).

Also see: [directory submission service for startups](https://gearpicked.com/directory-submission-service-for-startups/) · [getting an AI agent listed](https://gearpicked.com/submit-ai-agent-to-directories/)

## 1\. Software catalogs: where buyers compare tools

These matter most for SaaS, because visitors are already looking for software like yours.

| Directory | Free route (own page) | What to know |
| --- | --- | --- |
| [AlternativeTo](https://alternativeto.net/about/terms/) | Free; priority review is paid | Best when your product replaces a known app. The free backlog is usually months. |
| [SaaS Browser](https://saasbrowser.com) | “Add Your SaaS (Free)” | A large SaaS database that B2B teams use for prospecting. |
| [Crozdesk](https://crozdesk.com) | Free listing application for vendors | A business-software buyer directory. |
| [SaaSHub](https://www.saashub.com/services/submit) | Fee not stated in its guidelines | Built around alternatives. Read its submission guidelines first. |
| [Alternative.me](https://alternative.me/how-to/submit-software/) | Fee not stated in its guide | Another alternatives site, useful after AlternativeTo. |

## 2\. Review marketplaces: only once you have real customers

Business buyers research here. A profile with no reviews does little, so add these when you have customers who can review honestly. **Never write or buy reviews.**

| Directory | Free route (own page) | What to know |
| --- | --- | --- |
| [G2](https://sell.g2.com/plans) | Free seller profile; paid plans from $299/month | The free profile is enough to start collecting reviews. |
| [Capterra](https://www.capterra.com/vendors/) | Free profile; paid lead generation optional | Pay-per-lead is optional. |
| [GoodFirms](https://www.goodfirms.co/get-listed) | Free profile ($0, no card) | Its research team verifies each company, and the page states a 23% acceptance rate. |

## 3\. Launch boards: visibility for one launch week

Launch boards rank products by community votes for a day or a week, then keep a permanent product page. Free launches usually wait in a queue, and the link is often nofollow unless you add the board’s badge. Every board below has a free route that does not require a badge to be listed.

| Board | Free route (own page) | Link / badge rule stated | Timing stated |
| --- | --- | --- | --- |
| [DevHunt](https://devhunt.org/about) | “Listing is free”; $49 to pick your week | Not established | Weekly (developer tools only) |
| [TinyLaunch](https://tinylaunch.com/pricing) | Free Standard Launch | Backlink and badge for the top 3 only | Standard queue |
| [LetsLaunch](https://letslaunch.today/submit-your-startup) | Free, 20 launches a week | Nofollow until you add its badge | Live in the week you pick |
| [ProductPerch](https://productperch.com/pricing) | Free, 12 slots a day | Nofollow unless badge added; open-source projects get dofollow | Next open day |
| [Launch List](https://launch-list.org/pricing) | Free community queue | Dofollow after badge | At least 24 hours, then 10 a day |
| [Launch Llama Tools](https://tools.launchllama.co/submit) | Free listing, $0 | Dofollow with badge, 50 upvotes or a paid plan | Reviewed before going live |
| [Ftify](https://ftify.com/pricing) | One free listing per account | Nofollow until badge added | Reviewed within 24 hours, then next free day |
| [Launchator](https://launchator.com) | Free | Not established | Live in minutes, per the site |
| [Firsto](https://firsto.co/pricing) | Free launch | Dofollow for the top 3 with a badge | Free queue about 180 days |

[Product Hunt](https://www.producthunt.com/launch/preparing-for-launch) is still the best-known launch day. Its launch guide, which we checked, doesn’t state a fee, so it isn’t in the table. Prepare a demo and plan to answer comments all day.

Free boards with a long queue (Firsto, AlternativeTo) are still worth a submission if launch timing doesn’t matter. If you have a fixed launch date, a small paid speed-up on one or two relevant boards can be worth it. Paying for speed is fine. Paying for a followed link is something [Google’s link-spam policy](https://developers.google.com/search/docs/essentials/spam-policies#link-spam) asks sites to mark as sponsored.

## What we left out, and why

We left out routes whose only free option needs a badge or backlink on your site, for example Startup Fame, Brick Launch, Smol Launch, DodoDirectory and Uno Directory. We also left out sites that only offer paid listings, sites with conflicting fee terms, and one site serving unrelated content. The full list with reasons is in the methodology section of the [directory list](https://gearpicked.com/directories/#methodology). Mandatory link exchanges are exactly the kind of “link scheme” Google’s spam policy describes, so GearPicked does not use them for clients either.

## A two-week plan for a new SaaS

1.  **Days 1–2: build one submission kit.** You need your canonical URL, a tagline under about 60 characters, short and long descriptions, a square logo, three or four current screenshots, real pricing, and a founder email you check. Our [AI tool submission guide](https://gearpicked.com/how-to-submit-ai-tool-to-directories/) has a checklist that works for SaaS too.
2.  **Days 3–5: submit to catalogs.** Do AlternativeTo (if you replace a known app), SaaS Browser and Crozdesk. Rewrite the description for each form’s limits rather than pasting one block everywhere.
3.  **Days 6–9: book one or two launch boards.** Pick boards whose recent launches look like your product. DevHunt is the right one for developer tools.
4.  **Days 10–14: verify and record.** Use separate statuses for submitted, approved, live and indexed. Our [status definitions](https://gearpicked.com/directory-submission-statuses/) explain each one. Open every live listing, check the URL and link type, and fix mistakes.

Then measure referral visits and sign-ups for a few weeks. Keep going only where people actually click.

## When to pay someone instead

If form-filling is taking time from your product, a manual service can do the work. Before you buy from anyone, including us, ask what counts as a “submission”, whether you get proof for each one, and what the refund terms are. Our [buyer checklist](https://gearpicked.com/how-to-choose-directory-submission-service/) covers this, and the [service comparison](https://gearpicked.com/directory-submission-services-compared/) puts public offers side by side. GearPicked’s own [manual submission service](https://gearpicked.com/submit/) is $99 for 100 submissions or $149 for 200, one time. Directories decide what they publish, so approvals, links, rankings and traffic are never guaranteed.

## Frequently asked questions

Where should I submit my SaaS first?

Pick by audience. Software that replaces a known app fits AlternativeTo and SaaSHub. B2B software with paying customers fits G2, Capterra and GoodFirms. A launch with a story fits Product Hunt or a weekly launch board such as TinyLaunch or LetsLaunch. Developer tools belong on DevHunt.

Can I submit a SaaS to directories for free?

Yes. Every route in our new-SaaS shortlist had a free option stated on its own page on 9 November 2026. Free usually means a queue, a nofollow link, or a dofollow link only if you add the directory's badge. Paid options mostly buy speed or placement.

Should I add directory badges to my site to get dofollow links?

It is optional on the routes listed here, and we leave it out by default. Several launch boards turn a nofollow link into a dofollow one when their badge is on your site. That is a link exchange, so add one only if the badge is genuinely useful to your visitors.

How many directories should a SaaS submit to?

Start with the 5 to 10 whose visitors match your buyers, measure referral visits and sign-ups for a few weeks, then decide whether more are worth the time. More listings are not automatically better.

How long do SaaS directory submissions take?

From minutes to months. Launchator says listings go live in minutes, Ftify reviews within 24 hours and then schedules the next free day, AlternativeTo's free backlog is usually months, and Firsto's free queue is about 180 days.

## Related guides

-   [We Checked 156 AI and Startup Directories: 106 Made the List, 50 Didn't](https://gearpicked.com/ai-startup-directory-audit-2026/)
-   [Directory Submission Service for Startups: What to Buy, What to DIY](https://gearpicked.com/directory-submission-service-for-startups/)
-   [GearPicked vs BacklinkBot: Manual Directory Submission Compared](https://gearpicked.com/gearpicked-vs-backlinkbot/)
-   [GearPicked vs StartupSubmit: Directory Submission Compared](https://gearpicked.com/gearpicked-vs-startupsubmit/)

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![Head-and-shoulders photo of Balwant Singh Rawat, smiling, wearing glasses and a blue collared top](https://gearpicked.com/authors/balwant-singh-rawat-96.webp)**About the author: [Balwant Singh Rawat](https://gearpicked.com/author/balwant-singh-rawat/)**

Balwant Singh Rawat is the founder and editor of GearPicked. He researches AI tools and gadgets for readers in the US, UK and Europe, writes research-led buying guides, says plainly when a product has not been tested hands-on, and updates pages when facts change. [How we research and test](https://gearpicked.com/editorial-policy/) · [Send a correction](https://gearpicked.com/contact/)